LULULEMON: THE RESIDENCY
Event Curation + Marketing + Influencer
In collaboration with lululemon Athletica on The Residency, a unique experiential pop-up program which took place at 7 houses, in 7 cities, over the course of 7 months. We kicked off programming for the month of May 2016 at a beautiful estate in the Hollywood Hills (top below) with custom curated programming for ambassadors, partners, and new friends to gather and catalyze growth via collective dreaming. Incredibly mindful, thought-provoking and community-driven experiences led to the expansion of the brand's collective. The program traveled to Marfa Tx, La Jolla CA, Dallas Tx, Laguna Beach CA, and Scottsdale Az. The finale of The Residency took place during the month of November 2016 at the Zuma Sanctuary in Malibu, CA.