Everything I build starts from the inside out.

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Brands.
Businesses.
Leaders.
People.
Lives.

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For years I lived inside the glitz and glamour of entertainment:

global tours, red carpets, Fortune 500 boardrooms

and campaigns that reached millions.

It was exhilarating. But somewhere between the

headlines and the hustle,

I realized something that changed everything:

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Building brands was my passion.
Building people was my superpower.

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Today I do both. I put founders, leaders and brands on the

map and I help them lead without losing themselves

along the way.

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For over two decades, I’ve led marketing, PR, and strategic partnerships across music, entertainment, media, technology, wellness, and culture. I’ve launched campaigns, products, tours, and experiences for global companies including MTV, E!, Disney, ABC, Verizon, Samsung, and lululemon, and collaborated with artists such as Taylor Swift, Fergie, The Black Eyed Peas, and Justin Timberlake. I’ve also worked side-by-side with founders and entrepreneurs — turning early ideas into trusted brands, communities into movements, and awareness into revenue.

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I partner with founders, startups and growth-stage brands to clarify narrative, expand influence and establish market authority at pivotal moments of scale. My work sits at the intersection of brand strategy, communications, partnerships and leadership — translating big vision into visibility, momentum, and measurable growth.

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What I’ve learned over the years guides everything I do:

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1. Survival mode is not a business strateg

2. Sustainable growth requires strong positioning, authentic leadership, and a grounded sense of self.

3. Success isn’t only what you achieve — it’s who you impact, how you feel, and who you become along the way.

 

My work today blends brand and communications strategy with leadership advisory, coaching, and facilitation. I support founders, female leaders, and teams as visibility and expectations grow — helping them lead with clarity, confidence, and alignment.

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Clients partner with me to evolve their brand, strengthen executive presence, expand authority, and build scalable ecosystems that drive growth without losing integrity, alignment, or themselves.

I also design and lead keynotes, workshops, and facilitated experiences that reconnect people to their voice, values and power guiding leaders and teams to rise to their next level with courage and conviction.

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Growth that lasts is built from the inside out, that’s the work I’m here to do.